In a collaboration with Neill Bachand, Nate Hassler and Lisa Linke, we shot video and photos at The Trona Pinnacles in California of the 2015 Toyota 4Runner TRD Pro. The purpose of the project from this location was to show just how much fun you can have in this vehicle. My main role was Art Director, but I also scouted, rigged the camera, drove the chase vehicle, did stunt driving of the hero car, and helped direct edits of the video and photos.
More content to come.
For Quest Nutrition I played a vital role in everything from initial brand style to work-flow and organization. The core branding was to be "clean and delicious." I created ads, product packaging and concepts, POP and trade show displays, digital content and gave photography and 3D direction. I also mentored a team of designers.
Quest Apparel, now Quest Wear, was a fashion as well as athletic line of clothing. At its core it was focused around a few slogans of self-empowerment. I worked on creating ads, collateral, digital content and trade show displays from concept to completion.
Quest Nutrition created recipes using its products, and I was asked to design a print and responsive web version of a cookbook for them. I wanted to make it very bold, colorful, simple, and focus on beautiful imagery of the food. I directed a photographer on a style to follow for each recipe. I then retouched the photos and created the layouts, later guiding a team to help finish the 100+ page book.
In collaboration with 8112 Studios, I created the Google Cardboard packaging as well as logo for Nat Geo Wild's Virtual Yellowstone experience.
While at Cie Studios, Nitto Tire's agency of record, I worked primarily on web and print ad design with product, identity, POP and trade show displays thrown in.
NFL Network wanted me to to create visually appealing concepts for a new way to display a team's standings throughout the season to replace the standard graph structure they currently use. The goal was to be able to see a team's journey throughout the season at a glance.
Cie Studios wanted to redesign their website. With a team, I created concepts as well as the interior pages based on an approved landing page design.
Cie Studios would host a client party during the Long Beach Grand Prix from its downtown Long Beach office. I lead the design of the main poster and created various other collateral such as buttons, hats, menus, maps and invitations.
Scion Owners is a customer portal made specifically for Scion customers. It included message boards, event listings as well as a list of helpful features to make owning a Scion a better experience. I designed the mobile app as well as a majority of the interior pages of the website based on an established brand guideline.